Any great communications strategy starts with a plan. A comprehensive, impactful communications plan will map out key elements across a defined time period and in alignment with organizational goals, mission and vision:
1. Define Goals, Objectives, Strategy, and Tactics
2. Identify and Know Your Audience(s)
3. Develop Key Messaging and Calls to Action
4. Plan to Use Multiple Channels
5. Create and Maintain A Content Calendar
6. Post, Publish, Print, Share
7. Regularly Track Key Metrics and Analyze
6. Get Feedback From the Community